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CUSTOMER PROFILING FOR CAMPAIGN MANAGEMENT
Business Objective
- Identify right customers for campaign
- Minimize cost of campaign by better targeting
- Create customer persona /profles for risk and fraud analytics
- Segment customers for better understanding
Challenges Faced by the client
- Inefficient consumer focused marketing and campaign activities
- Limitations inidentifying ideal consumers for new products
- Limitations in data monetization opportunities due to data quality issue
- Inadequate consumer information for risk and fraud analytics
Solution(s) Proposed
- Created customer persona/customer 360 degree view based on the financial transactions data on payment gateway for variety of merchants,different time period, variety of payment modes
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