INCREASING MARKETING EFFECTIVENESS THROUGH INSIGHTS FROM A UNIFIED DATA CONSUMPTION PLATFORM
The client is one of India’s largest producers of crude oil & gas, marketing of natural gas, and petrochemicals. They were using multiple data platforms to process data for insights. Due to multiple sources of data collection, they were not able to generate a consolidated view of data insights for effective data-driven decision making.
They wanted to unify data collected from multiple sources at a single platform that provided a comprehensive view of data insights.